Music for China’s ‘Emerging Affluents?’

COULD ‘new solutions’, worldwide Politics needs, come from within the Fashion industry itself?

Chinese-born media magnate and  journalist, Madame Shaw-Lan Wang, has taken over the reins of the major French Fashion house ‘Lanvin.’  Will China’s, America’s and Europe’s ‘new affluents’ be ready to buy into the dreams of creative internationalism, this inspired move represents?

Madame Wang, a Taiwanese businesswoman and publisher of United Daily News, owns 75 percent of Lanvin and will put more money in; to back future projects and help reposition the company.

“Madame Shaw-Lan Wang has always believed in Lanvin and sees a future in its talented teams,” Lanvin explains. The label, which dates back to 1889, named after couturier Jeanne Lanvin, has long been synonymous with Parisian chic. It enjoyed a revival in the noughties, under former star designer Alber Elbaz, famed for his 2001 collaboration with H&M.

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Nicolas Druz, a close advisor of Madame Wang’s, who has been appointed deputy managing director, says Lanvin was looking at branching into new avenues such as “art of living” concepts. Hotel projects might be launched under the Lanvin name.

Lanvin is on its second designer since Elbaz.  Olivier Lapidus, a one-time menswear designer for Balmain,  known for experimenting with technology and clothes took on the role in July.  A renowned Modernist,  Lapidus, son of Ted, is transforming the oldest Fashion house in the world, under the influence of sophisticated, timeless, classical civilisation from the East.

In the mid-1920’s, the design house had recruited expert “nose,” André Fraysse, and launched an impressive spate of Lanvin perfumes and scents: Arpège, Niv Nal, Irise, Kara – Djenoun, Le Sillon, Chypre, Comme-Ci Comme-Ca, Lajea, J’En Raffole, La Dogaresse, Ou Fleurit L’oranger, and  among others, Mon Peche/My Sin.  Recently scents d’Eclat d’Arpege, Lanvin Man and Lanvin Vetyver have been trialed.

MadmeWang

21st century scents of success!

Madame Wang  and her team should have fun testing out the markets for their innovative creations from among  Mexican Luxurians, Gen Viz, New Indian Tastemakers, FABs, Amortals and Hajibistas, Athena Women and Lagonistas!

 

 

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